Raye Patrice
Transformational Business Strategist
We work with established women business owners and leaders whose businesses have grown and who recognize that the way they lead may need to grow with what they have built. Together, we get clear on what you are building now and create the structure, boundaries, and support to lead it with intention and soft power.
Our Primary Work · Transformational Business Strategy
The way you led to get here may not be the way you need to lead from here. Habits that once protected you, pushed you forward, or helped you keep everything moving can quietly become the same habits keeping you overextended, holding on too tightly, or building in ways that no longer support where you want to go.
You may have built a successful business and still recognize places where too much depends on you, decisions continue to come back to you, roles and responsibilities need greater clarity, delegating feels harder than it should, or the structure of the business has not quite kept pace with its growth.
How we lead does not begin with the business. It is shaped by what we have lived, the meaning we gave those experiences, and what we came to believe about success, responsibility, trust, and what it takes to get things done.
Awareness creates choice. Our work helps you recognize what is shaping how you lead, reconnect with why you started, and decide with intention what still serves you, what needs to change, and what support you need to move forward without carrying everything yourself.
Built With Black Women in Mind
The Entrepreneurial Soft Life™ was created with successful Black women business owners in mind. Women who have already built, led, achieved, carried responsibility, and proven they know how to make things happen.
For many of us, strength was expected long before softness ever felt like an option. But being strong does not require us to live, build, or lead from a constant place of hardness.
We can be ambitious and soft. Disciplined and soft. Powerful and soft.
Softness belongs to us, too.
What The Entrepreneurial Soft Life™ Means
Soft is not passive, delicate, or simply doing less. It is not about escaping responsibility, lowering your standards, or becoming less ambitious. Soft power is not the absence of strength. It is a different expression of strength.
It is the self-awareness to notice when what once helped you succeed no longer fits, and the courage and clarity to choose differently. Your strength is no longer measured by how much you can carry, endure, or do alone.
What Is The Entrepreneurial Soft Life™?Soft requires
The Entrepreneurial Soft Life™ Framework
Each stage builds on the one before it, and intention runs through every one of them.
Mindset
How was I built?
Beliefs, interpretations, adaptations, expectations, and patterns that may influence how a woman leads and operates.
Clarity
Understanding what shaped you and how it may be showing up now.
Without clarity, there will be no transformation.
Vision
Where am I actually going?
What do I want my business and leadership to look like now?
Structure
Systems, roles, delegation, organization, decision-making, processes, responsibilities, and how work gets done.
Boundaries
What protects what I am building?
Standards around time, responsibilities, access, expectations, what belongs to me, and what I will and will not carry.
Soft Power
Leading with calm confidence, discernment, emotional intelligence, wisdom, accountability, boundaries, structure, and intentional leadership.
Intention runs through it all
Lead with clarity. Build with structure. Thrive with soft power.™
One day · In person · Group
A One-Day, In-Person Group Experience for Established Women Business Owners & Leaders who already recognize that something in the way they are leading, deciding, operating, or showing up in business needs their attention.
Investment: $497
Three questions
Business Consulting & Advisory
The work may begin with leadership, and it can extend into how the whole business functions. We consult with entrepreneurs, business owners, executives, teams, organizations and start-ups.
We provide business management consulting and advisory services for entrepreneurs and business owners, namely, business strategic planning, business leadership and executive development, business organization and operation consultancy, team development and team-building consulting, organizational effectiveness and business efficiency consulting, and business consulting services for start-up companies.
Start Here
Take the assessment to reflect on the leadership patterns, decisions, and ways of operating that may be shaping how you build. Then choose the next step that fits.
Take the assessment
A few quick questions about where you are.
Get insight
A clearer view of how you are leading and operating now.
Book a strategy call
Talk it through directly with Raye.
Choose your next step
Consulting or The CEO Reset™.
Meet Raye
Transformational Business Strategist | Certified AI Consultant & Trainer
Raye Patrice is the founder of The Entrepreneurial Soft Life™. She works with established women business owners and leaders who have built something real and know their leadership needs to evolve with it.
Her work connects leadership, business strategy, structure, self-awareness and practical decision-making. She helps clients see how they are leading, why, and what they want to do differently.
Raye opened her first business at 23 and has more than 30 years of business experience, including more than 20 years in logistics, warehouse, and production environments. She holds a degree in the legal field and is a Certified AI Consultant & Trainer, bringing a business-first perspective to practical AI education.
Podcast
High-performing Black women in business come here to unlearn the hustle and grind mentality and start leading with vision, clarity, structure, boundaries and soft power. If you are ready to move from manager to true CEO, you are in the right place. Honey, level up and step into The Entrepreneurial Soft Life™.
What Clients Say
I worked with Raye Patrice through her CEO Hotline offer and those five strategy sessions were exactly what I needed. My business is three years old, and I was facing some real challenges that needed immediate solutions. Raye helped me work through those issues step by step and gave me strategies I could put into action right away. Since those calls, I’ve already seen the impact in my business. I feel more confident navigating challenges, and I’m excited about the direction things are headed. I’m looking forward to more high-revenue days and the big changes coming because of her coaching. Raye delivers exactly what she promises clarity, strategy, and results.
Marcella Dabney, Owner & Operator
Marcella's Creations, LLC
I worked with Raye for 30 days and it was just what I needed. She helped me put the finishing touches on the business I’d already built and gave me the push to lead with more confidence. She showed me simple ways to shift my mindset as a CEO and put things in place that are already making a difference. If you’re serious about growing your business, I definitely recommend her.
Julius, Owner & Operator
Atlanta Pressure washing Pros, LLC
Working with Raye has been a transformative experience, both personally and professionally. Their framework, The Entrepreneurial Soft Life, spoke directly to the season I was in navigating business while trying not to lose myself to over-functioning and burnout. What stands out most is the way they honor not just the business, but the woman behind it. Their guidance reminded me to reclaim my energy, value my worth, and lead from a place of calm clarity rather than constant pressure. The advice I received was practical yet deeply affirming. I highly recommend Raye to any Black woman entrepreneur ready to shift from survival mode into powerful, balanced leadership.
Sandy Mohammad, Holistic Health & Wellness Practitioner
Soul Wisdom International, LLC
I’ve been running my pet care business for over five years, but working with Raye gave me the strategies and spark I didn’t even realize I was missing. She helped me tighten up the way I run things, rebuild my confidence, and showed me how my business could work without me having to do every single thing myself. Now I’ve got a real website, client portals, and my online presence looks better than ever. I’ve also started speaking up more about my business on social media, which has brought in more clients. Raye reminded me of the excitement I had when I first started this business, and now I feel focused and motivated again. I’m ready to keep pushing forward, no matter what comes up. I’d definitely recommend her to any business owner who wants to grow and run their business with more ease and confidence.
Shavel Shippy, Business Owner
Scoop & Stay Corp.
Working with Raye has honestly changed so much for me. Before our coaching, I had the skills and the passion, but I didn’t really believe in myself enough to start my own business. Talking with Raye gave me the confidence I needed to finally go for it. She pulled out my strengths, helped me get clear on my ideas, and pushed me to launch my business as a social media manager and branding specialist. Since then, I’ve been getting clients, closing deals, and actually enjoying building my business. Raye knows how to bring out the best in you and remind you of what you’re capable of. She’s been more than a coach to me, she’s become a friend. If you’re ready to stop doubting yourself and really go after your business goals, she’s the one to work with.
Bri Hollins, Founder & Creative Director
BH Brand Crafters, LLC
Our Second Lane · Practical AI Training
Get AI Curious™ is our practical group AI education, led by Raye Patrice, Certified AI Consultant & Trainer, for individuals, entrepreneurs, small businesses, corporations, leaders, workplace teams, government and community organizations, libraries, senior communities, professional groups and other industries.
The goal is simple: help people understand AI, get comfortable with it and use it practically and responsibly.
AI For CEOs Who Lead™ is a group experience for CEOs and leaders. All AI training is group-based.
Practical AI Philosophy
AI is a tool. People still need skills, judgment, context and knowledge of their work.
The Entrepreneurial Soft Life™
